However it’s structured, it will be a streaming service, first and foremost. There has been talk of a more flexible approach, with consumers able to buy packages tailored to a specific team or a specific weekend. It’s also unclear whether the package will continue to consist of one option - buy it all, or buy none of it. It’s quite possible that, in the end, the league will have to choose between maximizing revenue and maximizing audience reach. We’ve been unable to nail down that number. Recent reports have suggested that the winning bidder could pay as much as $7.5 billion per year, three times the current DirecTV rate. Which means that one of the obvious streaming companies with the infrastructure to do it right will end up getting the contract. It will become, as of 2023, a full-blown streaming service. Where the product goes continues to be an open question. At this point, the only semi-certainty is that the long-time relationship with DirecTV will end. The NFL’s deal with DirecTV to broadcast the Sunday Ticket package expires after the 2022 season.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |